Altruism and Pricing Strategy in Dual-Channel Supply Chains
نویسندگان
چکیده
منابع مشابه
Altruism and Pricing Strategy in Dual-Channel Supply Chains
With the development of behavioral operational management, human behavior such as altruism, fairness and trust has received considerable attention. This paper studies the effect of altruism on retailer’s and manufacturer’s pricing strategy in two classic dual-channel supply chains by presenting Stackelberg game models. The analysis shows that the player’s altruism preference strongly affects th...
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ژورنال
عنوان ژورنال: American Journal of Operations Research
سال: 2013
ISSN: 2160-8830,2160-8849
DOI: 10.4236/ajor.2013.34038